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HP 2016 spring launch. Printing Reinvented – Last part

1st part, 2nd part.

Finally, no article on the Printing Reinvented launch would be complete without a mention of the presentation on consumables strategy and development.

HP lifted the curtain on an aspect of technology which is perhaps least well understood, with a presentation by a consumables expert to demonstrate and explain how different types of consumables are used to meet a range of customer needs. This went well beyond the simple distinction between laser and ink. It included different types of ink, to meet the differing requirements of home and office printing, further developments of the page-wide ink-jet printing technology, including the prospect of extension to A3 format, and development of the JetIntelligence ColorSphere 3 toner, extending this across a wider range of LaserJet devices. Of particular interest was a re-formulation of the ink for the page-wide devices, to make it faster drying, and so minimise the tendency for crinkling on high coverage pages.  As with the product portfolio, this presentation demonstrated a coherent portfolio strategy, with a range of consumables options to meet the needs of all major customer segments.


IDeAs is encouraged by what appears to be a more coherent and consistent portfolio of print products and services than we have seen from HP for many years. If this is the result of greater freedom and focus following the splitting of the company, then the future bodes well for HP Inc., to be one of the winners in an industry which is sure to consolidate further.

The key to achieving that success will be HP’s ability to deliver and execute successfully on the strategies presented this week.

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This article was written on 17 Mar 2016, and is filled under Business Forecast, Event, Point of View.


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